Samp, a first AI-generated digital twin solution that establishes a constant understanding of sensitive industrial sites in a matter of days, announced the closing of a €6 million fundraising round. This strategic capital injection from tech investors Promus Ventures and Kvanted will allow the company to scale up and deploy its innovative “Shared Reality” solution internationally.

Founded in 2019 by Shivani Shah (ex-CEA) and Laurent Bourgouin (ex-Dassault Systèmes), Samp has already established itself as a critical reference in the deep tech sector. Its mission is clear: to help industrial sites adapt to the growing imperatives of sustainability, safety, and staff shortages.

Samp is revolutionising the management and maintenance of sensitive industrial infrastructures by creating the fastest and most pragmatic digital twins on the market. Shared Reality enables constant asset monitoring, thereby reducing risks and improving the safety and operational efficiency of inspection, maintenance, and construction sites.

For four years, Samp has been developing a patented AI and 3D streaming technology to generate digital twins and optimise the management of existing industrial infrastructures. 

By integrating image captures from industrial sites, these digital twins offer a global and precise 3D vision of the state of infrastructures, allowing teams and stakeholders to make informed decisions before any inspection, maintenance, or modification.

Samp’s technology allows for fast and constant 3D modelling and contextualising of the technical data (diagrams, plans, characteristics) of the equipment to be maintained or repaired. Industry leaders like Engie, SUEZ, VEOLIA, Teréga (strategic natural gas storage), Trapil, and SFDM (oil pipeline networks) have already implemented Samp’s solutions.

“Our ‘Shared Reality’ solution accelerates and improves the reliability of these sites’ transition towards sustainable production. Our ambition is to become the key solution allowing industrial players to face today’s colossal challenges in terms of security, resilience, and the environment,” declares Laurent Bourgouin, CEO of Samp.

The round was led by Promus Ventures, a US venture capital firm focused on deep tech investments that is also present in Europe. “We are excited to partner with the team at Samp and support their mission to become the operating system of Industry 4.0. By combining artificial intelligence with technical documentation and 3D data, Samp’s Shared Reality platform significantly enhances operators’ operational efficiency and accuracy, particularly in the water and energy sectors. We look forward to supporting them in this next growth phase,” said Jeremy Teboul, Vice President at Promus Ventures.

Other investors include Kvanted, a Northern European venture capital firm focused on industrial technology. The capital will allow Samp to establish its leadership among companies using “intelligent 3D scans” as a single source of industrial truth.

Present in over 150 industrial sites in France, Samp has demonstrated its maturity and aims to become the reference method for faster, simpler, and safer monitoring of industrial assets. The company solves the challenges of obsolete documentation and knowledge loss, incompatible with the urgent needs for industrial site modernisation. 

The capital raised will help to meet the growing demand by developing the sales team in France and Europe, continue R&D to stay at the forefront of AI and 3D developments, with an ambitious product roadmap, and prepare for international expansion outside Europe.

“This fundraising marks a crucial step in our development,” explained Laurent Bourgouin. “We are delighted to be able to count on our investors’ support to realise our vision: transforming industrial sites around the world with our real-time updateable digital twins and contributing to a safer, more efficient, and more sustainable industry.”

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