When designing a website, it’s important to consider the best Shopify apps to enjoy more sales. It is not easy to stand out in a world where eCommerce is king, especially if you are working in a popular niche. With the help of these apps, you can significantly improve your sales and establish better brand awareness.

What Are Shopify Apps?

For a first-time eCommerce website owner, the concept of apps might seem foreign. However, their uses are more straightforward than you might think, as they are designed to improve the functionality of your website.

From a selling perspective, Shopify apps offer an assortment of tools to help you add customer-friendly features. One of the most considerable advantages of these programs is they help in several ways, including:

• Selling products
• Offering customer rewards
• Managing store inventory
• Streamlining shipping
• Assisting with a store promotion

Best Shopify Apps: Our Top Picks

Before you start installing any and all Shopify apps, it is essential to know which ones are the best. Let’s take a look at some of the top recommendations to help you with various areas of your site.

Best Apps for Online Marketing

Below, you will find the top apps we recommend for implementing better online marketing efforts. Adding these features to your site can gather more traffic and spread brand awareness.

Seguno

Managing your email marketing has never been simpler with the help of Seguno. It is a top-rated solution to help you effortlessly streamline your email marketing campaigns. Basically, you will have access to an assortment of top-tier features, including automated product review requests and real-time Facebook syncing.

The primary objective of this app is to help you save time when it comes to creating social media campaigns. Users will be able to insert images into marketing emails directly from Instagram and pull product ratings from Stamped, Judge, Yotpo, or Shopify.

A few other notable features this app offers include:

• Live countdowns to increase conversions
• Tagged automation for VIP customers
• Multi-channel email campaigns
• Canva designing options
• Triggered automation with purchases

SEO Optimizer: All-in-one SEO

SEO Optimizer is a fabulous tool to help you optimize your website to garner more traffic with one click. It is specifically designed to be easy to implement while still offering top-tier automated benefits. Instead of personally tailoring and managing your SEO strategies yourself, allow this app to do the work for you.

SEO Optimizer has been available since 2015, offering several benefits to eCommerce sites over the years. You will have access to automated features, such as the platform’s ability to correct SEO issues on its own. There’s also the option to automatically fix broken links while monitoring the success of your other site pages.

A few other notable features you will receive with SEO Optimizer include:

• URL keyword optimization tools
• Image compression engine
• Regular SEO health reports
• Meta tag relevance adjustments
• Optimized image ALT tags
• Automatically updated Google sitemaps

Klaviyo: Email Marketing & SMS

Klaviyo is one of the few Shopify apps that offers a well-rounded approach to your store’s marketing and optimization. With over 100 pre-designed integrations, you will find that it works effortlessly with your most valuable eCommerce assets.

Adding this app to your site can drive more sales through targeted SMS and email messages, bringing customers back. Currently, over 50,000 stores use this app to assist them with attracting and retaining customers.

With Klaviyo, you’ll have access to pre-built email marketing templates, forms, and a variety of automation to easily manage your contacts. With the addition of targeting and personalization, you can achieve a more one-on-one approach with all of your customers.

There are plenty of automated features, but Klaviyo accommodates more hands-on approaches as well. Some of the top-rated manual features it offers include:

• Buildable social advertising
• Editable dynamic forms
• Reviewable insights and guidance

SEO Manager

There are multiple avenues of your online marketing that SEO Manager is designed to help with. Site owners will be able to rank higher, attract larger audiences, and also maximize the power of their SEO tool. As a supercharged app, you will have a ton of fabulous features specifically designed to streamline your site’s performance.

By taking a multifaceted approach to your SEO strategy, you will be able to implement new changes to improve traffic. You’ll have access to keyword suggestions, meta content tools, search analytics, and more for SEO purposes. As a benefit, your site data will be JSON-LD structured, making it significantly easier for Google to understand your site data.

There are additional phenomenal features this app integrates when added to your account, including:

• Google page speed integration
• SEO issue suggestions
• Image ALT text scanning
• Title templating
• Description and title editing
• SEO issue scans
• 404 error logging and management
• Google mobile-friendly testing
• Local business structured data
• JSON-LD data support
• Real-time 404 repairing
• Google trends integration

Omnisend Email Marketing & SMS

Another helpful app to consider adding to your Shopify store is Omnisend Email Marketing & SMS. It performs similarly to other email marketing apps but with a few considerable upgrades. Users will be able to set up an account within minutes and begin driving their sales through automated features.

One of the more exciting features of this app is that it helps to combine SMS and MMS into one. With this combination, you can target audiences both on desktop and mobile from anywhere in the world. By also adding their automated email marketing strategies, there’s no doubt that your campaigns will be more successful.

Plus, with the ability to create pre-built workflows, your email lists will be managed while you’re sleeping. Some of the most popular eCommerce workflows include:

• Reactivation emails
• Winback emails
• Customer reviews and feedback
• Cart and product abandonment

Another considerable benefit it has over others is its innovative features, allowing you to craft customized email campaigns. Using the drag-and-drop editor, you can quickly create one-of-a-kind campaigns or choose from a collection of templates. There are many extra features added with the templates, such as dynamic coupon codes.

Best Apps for Social Media Integration

The importance of social media cannot be understated, especially for an eCommerce business. By connecting all of your marketing channels together, you can attractively present your products and services. Let’s take a look at top-rated social media apps you can quickly add to your online store.

InstaFeed

There’s nothing more stunning than a beautifully curated Instagram feed, which is where InstaFeed proves its worth. With this app, you’ll be able to enhance the discoverability of your Instagram while also allowing customers to shop using your feed. It is a fabulous addition to keep your store fresh, with new products added regularly through your social media profile.

By using InstaFeed, you will create social proof, which helps build brand awareness and trust, increasing sales. It also gives you the ability to customize the app’s look to your specifications, helping it blend in perfectly with your store.

Another considerable advantage is how it helps to streamline the process of listing new products for sale. Using InstaFeed, you can show off your Instagram content within one minute without needing special coding skills.

With regular updates, you can give your customers something new and refreshing to look at daily. A few of the key features you’ll get with InstaFeed include:

• Responsive layout
• Video and image support
• Displayed likes
• Instagram linking or popups
• Fully customizable layouts

Outfy – Automate Social Media

Once you’ve established your social media calendar, it’s time to start pushing out your posts. With the use of Outfy, you can automate publishing to your socials, helping you engage your audience with less effort. It’s one of our top picks for managing your outreach with plenty of automated tools you’ll love.

With this app, you can create animated gifs, videos, and collages, as well as an assortment of other engaging materials. You’ll then be able to share this content across all of your socials, driving customers to visit your product pages. Fortunately, the app is compatible with all major platforms, including Twitter, Instagram, Facebook, YouTube, Tumblr, and more.

The central premise of Outfy is to help you create more effective and engaging promotional materials. You can create content from scratch or use customized and themed templates to catch your audience’s attention. Plus, with the implementation of their hashtag help, you can create more effective tags to capture a larger audience.

By far, the most impressive feature of Outfy is its automation. Instead of having to manually push out updates, you can opt to set up specific schedules. The app will deliver content as you see fit once you’ve set up the Autopilot feature.

SocialBar – Social Media Icons

Having sharable content is a fantastic way to spread awareness of your brand through word of mouth. The power of social media referrals is something that every shop owner should be taking advantage of. SocialBar helps make sharing your content much more straightforward, even for first-time visitors to your site.

With this app, you can choose from an assortment of social media icons with great eye-catching designs. You can then opt to integrate the icons on your site, allowing users to share posts through their socials.

Alternatively, you can use the icons to direct your customers to your specific social media profiles. This is the type of app that every shop owner can use to their advantage, as it doesn’t require any coding.

After implementation, you’ll begin to notice an increase in social media followers, improving your number of likes and follows. As an added benefit, you’ll find that all of the customizable icons are mobile-responsive, making them perfect for handheld devices.

Best Apps for Sales Conversions

After attracting customers to your site, the next step is to begin leading them down your sales funnel. Changing curious customers into sales can be challenging without the help of intuitively designed Shopify apps. Let’s dive deeper into some of the best apps you can use for sales conversions.

Free Trust Badge

Free Trust Badge is a uniquely simple app that can bring a substantial number of benefits to your business. By adding a badge to your payment processes, clients can be assured that their purchases are protected and secured. With the help of these small, unique buttons, you can quickly establish trust, encouraging customers to make purchases.

Once you’ve downloaded Free Trust Badge, you can then browse through their collection of 700+ payment badges. Site owners can choose custom locations for each badge, ensuring they are visible to their customers. The final step is to sit back and watch your site build trust while your shoppers put their purchases through.

It’s important to note that although the basic features of this app are free, specific badge placements are only included with Premium accounts. For example, placing badges on the homepage, footer, or cart page requires a Premium subscription.

PushOwl Web Push Notifications

Retargeting your customers is essential for any eCommerce store, especially as cart abandonment is a significant concern for online sales. PushOwl is specifically designed to offer web push notifications that trigger customers to remember their shopping efforts.

With this app, you can send automatic notifications for cart recovery and reminders about store sales. One of the more impressive features of PushOwl is its smart marketing features.

You’ll be able to establish more effective retargeting strategies while also creating an optimized storefront for sales. Whether you want to garner subscribers via email or directly on your homepage, there are a few diverse options to select.

If you’re looking for automated marketing strategies, this app is also ideal. You’ll be able to set up automated reminders for cart abandonment, browse abandonment, items back in stock, shipping, and price reductions.

Drip: Email Marketing

Drip is a unique resource that bridges marketing efforts with encouraging higher sales. Its design is similar to most email marketing platforms, with the added benefit of SMS notifications.

You’ll find a great selection of forms to help you grow your audience by using lead ads to drive higher sales. Shop owners can also take advantage of SMS and email alerts using pre-built templates with many customizable features.

Designing the most effective email and text marketing campaigns has never been simpler than with their editor. A third approach is to take advantage of the reporting the app provides, helping you see which campaigns drive the best results.

There are several considerable benefits Drip can bring to your online store, including:

• Email and SMS automation
• Forms for audience growth
• Segmentation for marketing campaigns
• Automated and updated reporting

Best Apps for Customer Service

Managing customer service for your online store can be challenging, especially with all of the other jobs on your to-do list. Whether you are a large or small business, relying on Shopify apps to help with customer service can be ideal. Below, you will find top-rated customer-centric services you can use for your site.

Gorgias – Live Chat & Helpdesk

Streamlining all of your customer service channels into one location is more straightforward with the help of Gorgias. This app allows you to centralize all of your customer service requests, helping to reduce your response time by nearly half.

With Gorgias’ automated features, you can streamline up to 40% of your customer service tasks with recurring questions and requests. Also, your customer service team will be able to manage phone, live chat, social, and email communications in one area.

Gorgias helps every customer service agent see an overview of message history across various channels in one window. Whether you own one store or multiple stores, this app offers support across your entire network.

Apart from streamlining customer questions and requests, there are many functional elements of Gorgias as well. Your customer service team can integrate additional apps to help with modifying subscriptions, loyalty points, and more.

Lastly, you will also have the benefit of adding live chat to your store. In turn, this allows customers to ask questions at the point of purchase.

Zendesk

Zendesk is another popular app that store owners integrate on Shopify because of its user-friendly interface and features. It is a fantastic solution for giving your customer service team the support they need to improve customers’ happiness. With its integration, you can solve customer service tickets faster by accessing customer data in one spot.

As you can tell, this program is designed for companies that already have established customer service departments. They don’t offer off-site assistance, such as dedicated teams to manage your customer service for you.

However, Zendesk’s extensive tool selection will prove quite useful for multiple areas of your business. For example, your team can review order, shipping, and billing information directly from Shopify.

Also, your team can process cancellations and refunds within the same screen while also editing customer data if needed. The main job of this app is to give your customer service team the information they need in a streamlined manner to solve customer queries.

Best Apps for Fulfillment

Managing order fulfillment is always more accessible with the help of intuitive Shopify apps. Using these programs, you can ensure customers get their orders significantly faster while also managing your inventory.

Easyship – All in One Shipping

Easyship is a phenomenal resource to have all of your fulfillment needs in one convenient dashboard. You’ll be able to generate custom paperwork and labels while also managing orders and creating shipments.

Using this app, you can significantly reduce your shipping rates. This is because you can review over 250 different shipping solutions. With the pre-negotiated rates available on the app, it’s much simpler to offer accurate shipping for worldwide customers.

On the front-end, your customers will be able to choose the fastest and least expensive shipping rates and checkout. For the back-end, you’ll have full automation to help streamline getting your orders ready to be sent out.

Some of the most repetitive shipping tasks, like package sizing and courier selection, can be automated. You will also be able to sync orders directly to the app, making it more efficient to process higher-order numbers.

A few additional benefits of Easyship include:

• Store existing product dimensions
• Monitor shipments
• Automatically generated return labels
• Downloadable invoices and receipts

Shippo

Shippo is a great alternative to Easyship, especially if you are interested in automated workflows. With this app, you can easily sync orders to quickly create shipping labels with the added benefit of bulk printing.

Moreover, you will have access to the best shipping rates with over 85 different couriers, including Shippo-specific companies. Managing your shipping efforts is simple with the straightforward interface this app offers.

You’ll have all of the necessary tools to process and ship orders conveniently from home or your warehouse. Users also benefit from significant discounts as high as up to 90% off specific carriers.

Shippo works to ensure every Shopify store has complete transparency when it comes to the shipping process. You’ll be able to access auto-synced shipping and tracking info with real-time updated information. There is also the option of crafting unique shipping labels to customize to enhance your brand’s image.

From start to finish, there is the possibility of automating your shipping process. You’ll find that you can input data to be saved under specific profiles to make fulfilling orders faster. All you have to do is select a profile for your package information to be filled out for you.

One of the more considerable benefits of Shippo is how they offer fantastic support. As a first-time store owner, you can feel confident that you have an easy-access customer support team to help you through the process. If any of your shipments experience issues, such as delays, Shippo works directly with couriers on your behalf.

A few other notable advantages of this platform include:

• Insurance for premium shipments
• Simplified international shipping
• Shopify order importing
• Pre-filled package information
• Option to send partially-fulfilled orders

Final Thoughts

Finding the best Shopify apps is relatively easy, especially as there are hundreds to choose from. You can guarantee you can find apps to cover every aspect of your business, from marketing to shipping. With the right apps, automation has never been simpler, helping you save a ton of time, effort, and money.